Frozen Fish Design - SOCA (Studio of Cinematic Architecture)

Client: Bloomberg

Year: 2011

These two items of digital furniture were built for the entrance area of Bloomberg's New York HQ building. Both items were designed by SOCA (Studio of Cinematic Architecture) with Frozen Fish Design contracted to manufacture the physical build. Although the project pre-dates Symmetry Studios it has been included here as Adam while doing contract work at Frozen Fish was charged with the technical design and was fully involved with the build and installation. The bespoke LED tubes were developed along with the digital team at Frozen Fish to a demanding specification to deliver exceptionally high quality, high brightness and accurate colour range. Both units were technically challenging due to their low profile forms and the dense population of electronic hardware.